The Difference is clear
Come on in and let us help you create your own... Heritage Harley-Davidson®
1616 Calgary Trail SW Edmonton, AB (Take the Ellerslie West overpass)
Construction, or more directly, destruction for Heritage Harley-Davidson® began in August, 1994. Somehow, in the space of three months we managed to get the interior of our dealership down to a shell and build it back up to what may be seen today. We had our invitational opening on October 28, 1994. We sold thirteen motorcycles on our official opening day, October 29. We opened our dealership with five staff and managed to get by with that number until Spring. We opened with the philosophy of "doing our utmost to assist customers to enjoy their motorcycling experience." By the Spring of that year Harley-Davidson® had bought 49% of the Buell Motorcycle Company and we made another business plan to become a Buell dealer.
The challenge of launching a new motorcycle brand was exciting and educational because it allowed us to sharpen our sales abilities. We were accepted and became Heritage Harley-Davidson/Buell®. As a company we set ourselves a goal of earning the Trev Deeley Award for Dealer of the Year within five years. With hard work and dedicated staff we managed to exceed that goal and achieved the award in three years! We were awarded the Trev Deeley award in 1997, 1998 and then again in 2001. Thats three times in five years! We continued this pursuit of excellence relentlessly. We guide our staff through educational opportunities and immersion in our team culture to get us all working toward that ultimate goal of exceeding customer yearly updates. We send front end team members to yearly sales, marketing, and display seminars in Vancouver, also, we send groups to Harley-Davidson® University for sales and management training. The difference is clear, come on in and let us help you create your own... Heritage Harley-Davidson® 1616 Calgary Trail SW (Take the Ellerslie West overpass) Edmonton, AB.